:15 – An interior designer asked in a forum, “Do I need a lead magnet?” and that’s what inspired this video
:20 – First, let’s talk about what a lead magnet is …
:29 – A lead magnet is a piece of valuable content that you distribute to ideal clients, so you can a.) position yourself and your expertise, b.) collect their email for future marketing.
1:00 – A lead magnet helps you foster a connection between you and your ideal client.
1:15 – You could create style guides, project preparation guides, remodeled home value guides – even a style quiz!
2:00 – Creating a lead magnet for your interior design business all comes down to who your client is and how you solve their problems.
2:42 – Lead magnets help designer create consistent income in their business.
3:25 – Lead magnets can also help you create passive income in your interior design business.
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