IDE Ep 008: Thinking Like an Entrepreneur, with Sheilah MacSporran of DesignFiles

I’ve had the pleasure of collaborating with Sheilah from DesignFiles since early in 2018, and I knew from the beginning that she would have some serious entrepreneurial wisdom to share!

In this episode, Sheilah talks about how she started DesignFiles and tested business ideas, why it’s important to launch “imperfectly,” how she used grassroots marketing to build the audience for DesignFiles and how she positions her brand among competitors.

Also, you can try DesignFiles using my affiliate link and code DF50 to get a 50% discount on premium plans.


Sheilah MacSporran is a co-founder of a successful online interior design platform that allows it’s half a million members to create digital room designs that can be shopped with a click. Olioboard has been featured on TV shows and sites such as The Today Show, The Nate Berkus Show, The Steven and Chris Show, City Line TV, Mashable and Apartment Therapy.

In addition to Olioboard, Sheilah is also a co-founder of the recently launched which provides thousands of interior designers with their own private and branded online design platform. Using DesignFiles, interior designers can get their own e-design business up and running and ready to accept clients in minutes.

Before devoting her work full time to Olioboard and DesignFiles, Sheilah was Vice President at Keele UX Inc. a web design business she and her husband built. Keele UX Inc. helps established and start-up businesses design and build their online products.

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