IDE Ep 4: Passive Income Product Funnels for Custom Design Businesses with Web & Graphic Designer Cathy Olson

Cathy Olson is that woman I watch and think:

“Damn. I wanna be like HER.”

She’s down-to-earth, savvy AF, and reeeeeally successful at creating not just a custom design business, but an online empire.

Cathy has taken her graphic and web design business and transformed it into a virtual hub for her customers. When I saw that she was successfully selling a passive income product intended to help her customers create a custom result, I knew I had to have her on the podcast.

In this episode, Cathy shares with us how she created her passive income funnel. She also gives us a behind-the-scenes look at her business and how she’s achieved so much success online.


Cathy Olson has been beautifying brands and designing experiences of digital delight for over 17 years, working with multi-million dollar brands like Costco, Best Buy and Disney. Now the founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps flourishing creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings.
When Cathy’s not innovating for talented clients, she shares her multifaceted expertise through Digital Summits, Webinars, e-Courses or on her YouTube Channel. She has a passion for putting the fun in functional, the purpose in pretty, and the meaning in details. Her heart’s mission: To help talented creatives feel proud to share their ideas and passions with others, and inspired to stretch their businesses to new heights.

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